Turn signups into revenue
I help B2B founders fix the positioning and first experience that quietly lose customers.
You shipped it. Now what?
I help early and growth-stage B2B founders turn signups into revenue. Usually that means two fixes: clearer positioning and a first experience that gets people to value quickly.
When we work together, you get:
Clear positioning in weeks, not months
If visitors can't tell what you do in a few seconds, they leave. I'll sharpen your positioning so the right customers show up and understand your product.
- Clear positioning
- Messaging that clicks
- A reason to choose you
Less “$%@!”, more revenue
Most signups never reach the moment your product clicks. I'll find where they drop off and fix the path, so more of them stick and pay.
- Your "aha" moment defined
- Where users drop
- A simpler path to value
Tips & tools every week
Every week, get practical insights on positioning, growth, and using AI well. Join Substack group chats and interact with a growing community. Read about:
- Latest AI trends
- What's working in PLG
- AI that earns its keep
Trusted by founders
★★★★★
"We were building fast but stretched thin. Igor walked through our product as a new user and within one week showed us exactly where customers were getting stuck and what to fix first. That became our roadmap. He moves fast, but not recklessly, and freed us up to focus on what we do best."
Marcus, Founder & CEO @ Eqworkers.ai
★★★★★
"Igor was our Swiss Army knife. He helped shape our product from 0 to 1, addressed customer needs, managed an international team of developers, and published blogs to boost awareness. It's a no-brainer to hire Igor and get him working in your corner."
Dave, CEO @ Open Raven
★★★★★
"I've worked with Igor on projects where he's delivered meaningful, concrete impact—from reactivating my newsletter and automating workflows to facilitating AI-focused workshops that earned strong student praise. He's an accelerator for execution: hardworking, resourceful, and able to get side projects out of purgatory and into motion."
Amanda, Founder @ Garden Labs
★★★★★
"Igor's perspectives are authentic, actionable, and memorable! I'm continually impressed with the speed and thoughtfulness in which he can prototype and deploy solutions to pressing problems with his clients."
Josie-Dee, Founder @ ProtoLi Labs
Who runs this thing?
Hi – I'm Igor
Over the past decade, I've built, operated, and led AI-driven software platforms at companies like Amazon, John Deere, and cutting-edge startups.
AI has made building software products easier than it's ever been. But I started seeing the same thing: founders with good products that customers didn't understand, or didn't stick with.
I founded Yordly to help B2B founders close that gap. I'll work with you to get the right customers to understand your product, reach value, and stay.
